At Lot71, llc Michael Brown designs immersive environments for a wide array of industries, transforming the identity of a client's brand into an evocative spatial experience. Environmental Spaces. Brand Driven Spaces. Consumer Retail Spaces. Performing Arts Spaces. Entertainment and Hospitality Spaces.
Michael Brown received a BA in the History of Art and Architecture from Brown University, and an MFA in Theater Arts from Brandeis University. Designing for the Theater (over 200 productions, 12+ years), he collaborated with a litany of directors, designers, and writers to create collective visual narratives for the staging of dramatic texts.
From this training, Michael has built a highly accomplished resume, designing for a diverse client list across the industries of art and fashion, theater and film, photography and video, and music and television. He has been designing professionally for over 15 years, for live productions, one-time events, and permanent installations.
As in painting or sculpture, space is a story-telling medium that conveys a narrative. It bestows a unique experience through innate qualities of light, movement, and sculpted volumes. An experiential space is one that has been re-imagined to embody the narrative of a new story.
At Lot71, llc we create fully immersive experiences that are firmly rooted in the inherent physical cues of a selected space, alongside a deep respect for our Clients’ objectives and brand identity.
Environmental Spaces serve multiple functionalities, and viewers inhabit them while passing through multiple architectural zones. Brand Driven Spaces pin point the Client’s brand, and directly enhance its experience. Consumer Retail Spaces incorporate points of purchase and merchandise displays. Performance Spaces are viewed from outside of the designed environment, and the experience is created in tandem with the performers on stage. Entertainment and Hospitality Spaces are designed environments serving the nightlife and hotel industries.
At Lot71,llc our process begins with a mutual agreement on the story at the center of the designed experience - the Client’s brand identity and the functionality of the selected space.
Guided by this story and a unique respect for the selected space, we work collaboratively to discover the visual vocabulary of the design. The space serves as a map, lending sculptural cues to our process - physical parameters, inherent light, perforations, entrances, exits, surfaces and materials. And our Client’s brand serves to anchor our design choices within the space.
Ultimately, our designs are discovered from the narrative of situating the brand and the objectives within the selected environment. The visual detailing of the narrative stems from the attention we pay to meeting the objectives, and manifesting our Client’s unique brand identity into an experiential space.
